‘Skinimalism’…Say what?!
What?! Another new word we all have to adopt? Trendy lingo strikes again?! Honestly, I can’t take much more...
But actually - and don’t roll your eyes - I reckon we’ve been doing this “skinimalism” thing at YLB since we opened our doors back in 2018.
We’ve always championed simple, effective routines using sustainable, eco-friendly products that actually do what they say on the tin. No fluff, no faff.
So what is Skinimalism?
It’s all about a clean, pared-back, personalised beauty routine. Think multi-use products, good skin health, conscious choices - and a side of sanity. It’s sustainable, cost-effective, and has the added bonus of making you feel good.
Skincare’s shifting.
The whole 10-step layering saga? Yeah... it’s losing its shine (pun intended).
Let’s be honest — who has the time (or the will) to layer serum over serum every single day (ahem, blush!)? Sometimes you just want to roll out of bed, slap something on, and crack on with life - same in the evening. No endless routine, just effective products that multi-task. Moisturisers with SPF, serums packed with vitamin C, niacinamide and hyaluronic acid, instead of reaching for them separately - it’s all becoming the norm. Hallelujah.
Lately, I’ve heard so many people say their skin’s gone haywire - more sensitivity, more breakouts, more irritation. And often. It’s from overdoing it, especially by daily exfoliation. By cutting back and only using a few products that actually target your concerns, your skin can finally relax.
Plus, simplifying your skincare routine makes you more mindful about what you’re putting on your face. Skin improves. Confidence grows. And guess what? There’s a big lovely psychological boost that comes with that.
Let’s all say a big, collective NO to decision fatigue and get back to basics.
Skinimalism is better for the planet, too — less waste, fewer bottles and more money in your pocket (for fun things… or just really good moisturiser).
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So let’s be honest, we don’t need 47 products and a spreadsheet to look after our skin (ahem, blush!). Skinimalism is all about keeping it simple, doing what actually works, and giving your face a bit of well-deserved love (without the drama). We’ve been on that vibe since YLB opened, and our Instant Facials are the perfect way to get that glow with zero faff. Whether you fancy the nourishing loveliness of BEE Cosmetics, or you're after that radiant boost from Neal’s Yard Wild Rose Glow, both facials are packed with the good stuff - no gimmicks, no overload. Just a lovely little reset for your skin (and your head, while we’re at it). Quick, effective, and you’ll walk out looking like you’ve had a full week off.
